Tracy is the Founder and CEO of Vivid Edge, a company that delivers energy efficiency upgrades as a service to large organisations.

Vivid Edge was founded from a desire to bring innovation, purpose and impact to the core of her work life. Drawing on her experience in aircraft leasing, banking and finance, Tracy challenged the current thinking in the energy sector and came up with a compelling new approach to delivering energy efficiency upgrades. The company won ESG Finance Award 2022 and was a finalist at Irish Times Innovation Awards 2021.