Amanda Nelson has been with Vodafone for almost 25 years in various roles beginning in Asia in 1998 with Vodafone Japan, before moving to Europe to lead operations in the Netherlands, Malta and most recently Hungary, where she was CEO and Chair since 2018.

Amanda has driven digital innovation throughout her career through IT integration and transformation initiatives across the business. As a passionate advocate of diversity & inclusion programmes, Amanda strongly supports talent initiatives across Vodafone’s EU markets.

During her eight years at Vodafone Netherlands, Amanda held roles as Regional Finance Executive, Head of Finance Operations and then Marketing Director. After which she took up the role of CEO and Chair of Vodafone Malta in 2013.

Most recently as CEO of Vodafone Hungary, Amanda led digital change in the education and healthcare sector throughout the pandemic, enabling customers to adapt and thrive in response to their changing circumstances and needs. Under her tenure, 5G was rolled out in Budapest and other densely populated areas of the country.

Born in England, Amanda achieved a first-class honours degree in Classical Studies from the University of Bristol and has four teenage children with her husband Mark. She is a keen outdoor and adventure sport enthusiast and enjoys getting involved in her local community.